By HDK / Published on Tue, 2009-08-25 11:05
In 2005, SenterNovem, the Dutch Broadcasting Corporation, a publishing company and a consortium of local authorities launched ‘Energy Survival’; a renewing energy marketing strategy for children to create a demand for local energy actions. New elements are powerful branding and the use of cross media techniques through national TV, internet, local events and primary education. Through entertainment, Energy Survival influences children’s attitude towards energy consumption and its convincing relation with the environment.
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By Hans De Keulenaer / Published on Fri, 2006-06-16 05:45
Your mission: keep emissions flat to avoid significant global warming by the end of this century.
Our challenge: with business-as-usual, greenhouse gas emissions are expected to increase from 7 billion tonne carbon/year to 14 billion tonne carbon in the next 50 years.
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